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Personalized, Custom
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Embroidery
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Limited Edition Swarovski
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Jewel Burleson is the CEO of Custom Dance Jewels. She started the business as a 14 year old 9th grade student attending iUniversity Prep. She is now a senior and is a BISD Superintendent Scholar and AP Scholar . She is the captain of her high school drill team and enjoys spending time dancing, studying, and hanging out with her friends.
Jewel has been dancing ballet since a very young age. When she reached a high enough level she was put en pointe and allowed to wear expensive dancing shoes. These shoes used to last her a long time, but as she became more advanced she went through shoes very quickly. This didn’t make her parents very happy since pointe shoes are very expensive and would only last her about a week.
At this time Jewel learned about how pointe shoes break down from sweat and how airing them out will prolong their life. For her 13th birthday her mom made her a customized pointe shoe bag with her name on it. All of her friends loved it and wanted one, which led her to create this company. Custom Dance Jewels offer unique easy to use pointe shoe bags that help extend the life of shoes. We also offer ballet skirts, leggings, and bows.
Custom Dance Jewels creates custom pointe shoe bags and other dance items to make a dancers life easier and personalized. Our company focuses on quality and pleasing our customers. We strive to make each bag look exactly how the customer envisions it.
Our company offers superior products because we focus on high quality and unique designed bags. Our bags can be customized to show any style: elegant, preppy, crazy, girly, funky, or make your own personal fashion statement. Custom Dance Jewels goal is to help the dancer stay organized, neat, and stylish.
Custom Dance Jewels was established May of 2014 primarily selling on Etsy. In September 2014, Custom Dance Jewel’s CEO, Jewel Burleson, was accepted to the Young Entrepreneur Academy through the Grapevine Chamber of Commerce. Through Jewel’s vision and direction, Custom Dance Jewels plans to add new products and expand to selling in retail stores.
Jeannie Burleson is Jewel’s mom. Jewel’s mom and dad have been married for almost 25 years and have three wonderful children. Before Jewel started dancing, Jeannie would have never imagined that she would be sewing. But after years of helping with costumes, Jeannie decided to make a personalized pointe shoe bag for Jewel’s 13th birthday. Little did she know that Jewel would take that gift and turn it into a business.
Now, Jeannie works for Jewel to turn Jewel’s designs into unique dance products to be enjoyed by other dancers.